From Orchard to Shelf: how a strong brand helps growers unlock market value
The ClemenGold® mandarin brand is a South African-grown global success story. Known for its consistently premium eating experience, the brand has built a loyal consumer following over the past two decades, something few fresh produce brands can match. From the outset,...
Proudly South African citrus brand partners with Stellenbosch University to shape the next generation of marketing leaders
In a dynamic blend of academic insight and industry innovation, proudly South African citrus brand ClemenGold has joined forces with Stellenbosch University’s (SU) Postgraduate Diploma in Marketing programme. This long-standing partnership underscores the value of...
Counter-season supply brings Sweet C® closer to year-round shelf presence
Over the past five years, South Africa’s Sweet C® mandarin brand has gained strong traction, particularly in China and Southeast Asia. In a recent development, Sweet C’s brand owners have licensed one of their trusted and experienced Chinese partners, to pack and...
CLEMENGOLD INTERNATIONAL HAS AN OPEN HAND
“Caring for the communities surrounding our partner farms and packhouses has been a value upon which we’ve acted since the establishment of our business,” says Adéle Ackermann, marketing manager for ClemenGold International. “Fruit is our business and donating Vitamin...
AGRICULTURAL VALUE CHAIN IN SA BOOSTED THROUGH INVESTMENT AGREEMENT
“The partnership with Norfund will significantly impact our growth trajectory and will benefit not only our individual companies, but also those growers and service providers that form part of our ecosystem,” says Marcel O’Connell, CFO of the ANB Group, a vertically...
SOUTH AFRICAN ON THE CIOPORA BOARD
Dr Viresh Ramburan has recently been appointed to the CIOPORA Board, making him the first person from the African continent to join this institution in this capacity. With his appointment, Dr Ramburan not only brings an African perspective to the table but are able to...
Premium mandarin brand backed by precision farming and innovation
“A brand can only be as strong as its ability to consistently deliver on its quality promise,” says Adéle Ackermann, ClemenGold International marketing manager. “For the premium ClemenGold mandarin brand, our ability to do just that is derived from the expansive...
FRUITALYST – global fruit marketing company rebranded
The growth of the company previously known as ANB Produce and Marketing (ANB-PM) and the scope and success of its brands have by far surpassed the initial dream of establishing the ClemenGold® mandarin brand in the early 2000s. The company has in recent years moved...
BANANA TISSUE CULTURE PLANTS FROM SOUTH AFRICA SET TO GIVE ECUADOR INDUSTRY A BOOST
Du Roi Laboratory (Letsitele, Limpopo), SA’s leading banana tissue culture facility and supplier to some 25 countries, has recently supplied Ecuador with this country’s first batch of Formosana, a Fusarium Oxysporum Cubense Tropical Race 4 (FOC TR4) Panama...
Precision farming and high-tech packing supports brands strategy
In a farming environment, everyone understands the impact of agricultural businesses on communities, the economy and employment. In addition, fruit earning their place under the banner of globally coveted brands, create a sense of pride amongst those growing and...