Growing for Gold
Over a period of 30 years, the ANB Group of companies has contributed to the growth of the South African and global fruit industry through industry-changing innovation and developments, touching the lives of industry role players as well as consumers.
ANB Investments (Pty) Ltd is the South African registered holding company of a diverse group of companies operating in the agricultural value chain. These entities developed individually until 2008, when they amalgamated into one operating group – the ANB Group.
In service of the fruit value chain
A thriving agricultural sector – that’s what we are all about. Agriculture forms the backbone of many societies, providing food and employment – a livelihood in the broadest sense. We believe innovation and cutting-edge technology, strategic thinking, relentless customer focus and enduring relationships are the cornerstones of lasting success for all role-players along the value chain. With this purpose in mind, the ANB Group embodies a unique set of businesses that have established themselves as market leaders in their own right, from seed to shelf. Throughout our businesses, the ANB Group strives to build robust industries that are able to deliver superior quality to the consumer, while ensuring the sustainability of the farmers and service providers that all play a role in delivering fruit to the market.
Delivering value at farm-gate
With our farming background, and being growers ourselves, the Group understands and holds a close affinity for the challenges faced by growers. Most of the Group’s activities have therefore been inspired by the desire to better equip growers in competing in an increasingly globalised, competitive industry. This extends from spearheading the introduction of leading global varieties into the industry, to creating a reliable and scaled source of quality plant material, to pioneering new ways of growing, to establishing a consolidated marketing platform that affords partner growers with secure shelf-space and a differentiated market positioning.
Importantly, all of the above has been done with a focus on building value for the grower, and delivering improved returns back to the grower. We are proud of the positive role we have been able to play in contributing to the development of the South African citrus industry as one of the most competitive in the world, and our role in furthering the sustainable future of our farmers.
Growing for Gold
The ethos of the ANB Group can perhaps be best summarised through three things: being people-centric, focussing on innovation and delivering consistent, sustainable quality.
We conduct every aspect of our business with honesty, integrity and openness, respecting human rights and the interests of our employees, customers, communities and stakeholders. We respect the legitimate interests of stakeholders with whom we engage, and maintain the highest professional standards. We will not promise more than we can reasonably deliver, or make commitments we cannot or do not intend to keep. We also invest heavily into building an empowered, dynamic and skilled management team that can take the business forward for generations to come.
As the separate section devoted to innovation highlights, a consistent feature of all of the Group’s businesses is a focus on innovation and improving on the status quo to ensure lasting success. At the same time, our business is focussed on long-term crops and therefore sustainability is paramount to anything we do. This underpins the relentless focus on delivering consistent quality in everything we do.