As international demand for skilled, agile marketers continues to grow, ClemenGold is contributing to this talent pipeline by sharing real-world challenges, brand case studies, and campaign insights with postgraduate students. In turn, the company gains a window into emerging consumer trends and creative ideas shaped by future-facing academic training. Now in its fifth consecutive year, the collaboration reflects a shared vision: building excellence in marketing through the power of partnership.
ClemenGold has built a global reputation amongst its retail partners and loyal consumers for its vibrant branding, compelling storytelling, and innovative campaigns that emphasize authenticity and quality. In recent years it was awarded the Marketing Campaign of the Year for its success in building a market for ClemenGold-branded mandarins in China. The annual pan-Asian awards were presented by Asia’s leading fresh produce event, Asia Fruit Logistica, and Asia’s leading fresh produce publication, Asiafruit Magazine.
“The field of branding and marketing thrives at the intersection of creativity and strategy,” says Adéle Ackermann, Marketing Manager at ClemenGold. “By partnering with academic institutions like SU we share real-world challenges and opportunities with the next generation of marketing professionals, giving them the tools they need to succeed in a competitive industry while also gaining fresh perspectives from them.” However, this partnership is not a one-way street. ClemenGold also gains valuable insights from students, whose fresh ideas and diverse perspectives often inspire new approaches.
Academic institutions, in turn, benefit from stronger connections with industry leaders, enriching their curriculum and boosting graduate employability. Together, these collaborations demonstrate the power of working for a common good: empowering students while driving innovation and growth. Says Dr Debbie Human-Van Eck, Postgraduate Diploma in Marketing programme leader at SU’s Department of Business Management: “Industry exposure is imperative to developing sought-after young marketers who are well-informed and proactive. It is a privilege working alongside ClemenGold’s team in this pursuit – it allows our students to learn from the best!”
For more information on ClemenGold, visit www.clemengold.com or visit https://www.sun.ac.za/marketing for information about the Postgraduate Diploma in Marketing.