SOUTH AFRICAN ON THE CIOPORA BOARD

Dr Viresh Ramburan has recently been appointed to the CIOPORA Board, making him the first person from the African continent to join this institution in this capacity. With his appointment, Dr Ramburan not only brings an African perspective to the table but are able to...

Premium mandarin brand backed by precision farming and innovation

“A brand can only be as strong as its ability to consistently deliver on its quality promise,” says Adéle Ackermann, ClemenGold International marketing manager. “For the premium ClemenGold mandarin brand, our ability to do just that is derived from the expansive...

FRUITALYST – global fruit marketing company rebranded

The growth of the company previously known as ANB Produce and Marketing (ANB-PM) and the scope and success of its brands have by far surpassed the initial dream of establishing the ClemenGold® mandarin brand in the early 2000s. The company has in recent years moved...

Precision farming and high-tech packing supports brands strategy

In a farming environment, everyone understands the impact of agricultural businesses on communities, the economy and employment. In addition, fruit earning their place under the banner of globally coveted brands, create a sense of pride amongst those growing and...